BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	43 901	7.2%	13.4%	0.3	54 314 860	6.9%	19.4%	0.4	5.0%
MoM	138 051	-17.8%	13.1%	-0.4	170 678 454	-18.1%	18.9%	-1	-13.8%
YTD	357 610	-18.8%	9.1%	0.4	442 668 154	5.9%	12.9%	2	-22.8%
MAT	2 364 373	-16.1%	9.8%	0.1	2 591 517 993	13.3%	13.2%	1.7	-17.1%
KAPSIKAM
WoW	14 782	1.5%	2.4%	0	12 676 954	1.2%	4.0%	-0.1	3.1%
MoM	48 993	-24.2%	2.4%	-0.1	42 055 863	-21.9%	4.1%	-0.1	-19.5%
YTD	132 000	-21.7%	2.5%	-0.5	111 553 969	6.2%	4.1%	-0.1	-5.7%
MAT	787 534	-12.3%	2.4%	0	584 984 805	26.9%	3.8%	0.6	-10.7%
VIPROSAL
WoW	9 733	0.5%	1.5%	0	7 780 932	0.1%	2.4%	-0.1	2.8%
MoM	32 805	-19.4%	1.5%	0	26 209 500	-17.4%	2.4%	0	-19.2%
YTD	85 332	-36.2%	1.5%	-0.7	67 347 961	-11.0%	2.4%	-0.5	-6.0%
MAT	574 222	-29.6%	1.7%	-0.5	396 986 738	15.6%	2.4%	0.2	-10.8%
SULFARGIN
WoW	1 339	4.9%	0.3%	0	1 317 506	3.7%	0.7%	0	2.8%
MoM	4 794	-24.0%	0.4%	0	4 722 281	-20.6%	0.8%	-0.1	-17.4%
YTD	12 760	-28.9%	0.4%	-0.2	12 278 599	-4.4%	0.8%	-0.1	3.6%
MAT	76 525	-39.8%	0.4%	-0.3	68 556 382	-8.8%	0.8%	-0.2	5.1%
APILAC
WoW	1 178	12.2%	30.7%	3.1	918 112	6.0%	72.6%	1.8	0.7%
MoM	3 409	-15.1%	28.1%	-2.1	2 857 943	-13.7%	71.6%	-1.9	-8.7%
YTD	8 803	-37.7%	29.3%	-11.7	7 255 985	-17.9%	72.6%	-5.6	-13.0%
MAT	53 388	-24.2%	30.0%	-8.2	40 169 843	-1.2%	71.8%	-3.2	-3.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	357 610	-18.8%	9.1%	0.4	442 668 154	5.9%	12.9%	2	-22.8%
KAPSIKAM	132 000	-21.7%	2.5%	-0.5	111 553 969	6.2%	4.1%	-0.1	-5.7%
VIPROSAL	85 332	-36.2%	1.5%	-0.7	67 347 961	-11.0%	2.4%	-0.5	-6.0%
SULFARGIN	12 760	-28.9%	0.4%	-0.2	12 278 599	-4.4%	0.8%	-0.1	3.6%
APILAC	8 803	-37.7%	29.3%	-11.7	7 255 985	-17.9%	72.6%	-5.6	-13.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 364 373	-16.1%	9.8%	0.1	2 591 517 993	13.3%	13.2%	1.7	-17.1%
KAPSIKAM	787 534	-12.3%	2.4%	0	584 984 805	26.9%	3.8%	0.6	-10.7%
VIPROSAL	574 222	-29.6%	1.7%	-0.5	396 986 738	15.6%	2.4%	0.2	-10.8%
SULFARGIN	76 525	-39.8%	0.4%	-0.3	68 556 382	-8.8%	0.8%	-0.2	5.1%
APILAC	53 388	-24.2%	30.0%	-8.2	40 169 843	-1.2%	71.8%	-3.2	-3.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	43 901	7.2%	13.4%	0.3	54 314 860	6.9%	19.4%	0.4	5.0%
KAPSIKAM	14 782	1.5%	2.4%	0	12 676 954	1.2%	4.0%	-0.1	3.1%
VIPROSAL	9 733	0.5%	1.5%	0	7 780 932	0.1%	2.4%	-0.1	2.8%
SULFARGIN	1 339	4.9%	0.3%	0	1 317 506	3.7%	0.7%	0	2.8%
APILAC	1 178	12.2%	30.7%	3.1	918 112	6.0%	72.6%	1.8	0.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	138 051	-17.8%	13.1%	-0.4	170 678 454	-18.1%	18.9%	-1	-13.8%
KAPSIKAM	48 993	-24.2%	2.4%	-0.1	42 055 863	-21.9%	4.1%	-0.1	-19.5%
VIPROSAL	32 805	-19.4%	1.5%	0	26 209 500	-17.4%	2.4%	0	-19.2%
SULFARGIN	4 794	-24.0%	0.4%	0	4 722 281	-20.6%	0.8%	-0.1	-17.4%
APILAC	3 409	-15.1%	28.1%	-2.1	2 857 943	-13.7%	71.6%	-1.9	-8.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца