Update: 12.03.2025
Last week: 9 week 2024 (24.02.2025 - 02.03.2025)
Last full month: February 2025
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | |||||||||
| WoW | 43 901 | 7.2% | 13.4% | 0.3 | 54 314 860 | 6.9% | 19.4% | 0.4 | 5.0% |
| MoM | 138 051 | -17.8% | 13.1% | -0.4 | 170 678 454 | -18.1% | 18.9% | -1 | -13.8% |
| YTD | 357 610 | -18.8% | 9.1% | 0.4 | 442 668 154 | 5.9% | 12.9% | 2 | -22.8% |
| MAT | 2 364 373 | -16.1% | 9.8% | 0.1 | 2 591 517 993 | 13.3% | 13.2% | 1.7 | -17.1% |
| KAPSIKAM | |||||||||
| WoW | 14 782 | 1.5% | 2.4% | 0 | 12 676 954 | 1.2% | 4.0% | -0.1 | 3.1% |
| MoM | 48 993 | -24.2% | 2.4% | -0.1 | 42 055 863 | -21.9% | 4.1% | -0.1 | -19.5% |
| YTD | 132 000 | -21.7% | 2.5% | -0.5 | 111 553 969 | 6.2% | 4.1% | -0.1 | -5.7% |
| MAT | 787 534 | -12.3% | 2.4% | 0 | 584 984 805 | 26.9% | 3.8% | 0.6 | -10.7% |
| VIPROSAL | |||||||||
| WoW | 9 733 | 0.5% | 1.5% | 0 | 7 780 932 | 0.1% | 2.4% | -0.1 | 2.8% |
| MoM | 32 805 | -19.4% | 1.5% | 0 | 26 209 500 | -17.4% | 2.4% | 0 | -19.2% |
| YTD | 85 332 | -36.2% | 1.5% | -0.7 | 67 347 961 | -11.0% | 2.4% | -0.5 | -6.0% |
| MAT | 574 222 | -29.6% | 1.7% | -0.5 | 396 986 738 | 15.6% | 2.4% | 0.2 | -10.8% |
| SULFARGIN | |||||||||
| WoW | 1 339 | 4.9% | 0.3% | 0 | 1 317 506 | 3.7% | 0.7% | 0 | 2.8% |
| MoM | 4 794 | -24.0% | 0.4% | 0 | 4 722 281 | -20.6% | 0.8% | -0.1 | -17.4% |
| YTD | 12 760 | -28.9% | 0.4% | -0.2 | 12 278 599 | -4.4% | 0.8% | -0.1 | 3.6% |
| MAT | 76 525 | -39.8% | 0.4% | -0.3 | 68 556 382 | -8.8% | 0.8% | -0.2 | 5.1% |
| APILAC | |||||||||
| WoW | 1 178 | 12.2% | 30.7% | 3.1 | 918 112 | 6.0% | 72.6% | 1.8 | 0.7% |
| MoM | 3 409 | -15.1% | 28.1% | -2.1 | 2 857 943 | -13.7% | 71.6% | -1.9 | -8.7% |
| YTD | 8 803 | -37.7% | 29.3% | -11.7 | 7 255 985 | -17.9% | 72.6% | -5.6 | -13.0% |
| MAT | 53 388 | -24.2% | 30.0% | -8.2 | 40 169 843 | -1.2% | 71.8% | -3.2 | -3.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 357 610 | -18.8% | 9.1% | 0.4 | 442 668 154 | 5.9% | 12.9% | 2 | -22.8% |
| KAPSIKAM | 132 000 | -21.7% | 2.5% | -0.5 | 111 553 969 | 6.2% | 4.1% | -0.1 | -5.7% |
| VIPROSAL | 85 332 | -36.2% | 1.5% | -0.7 | 67 347 961 | -11.0% | 2.4% | -0.5 | -6.0% |
| SULFARGIN | 12 760 | -28.9% | 0.4% | -0.2 | 12 278 599 | -4.4% | 0.8% | -0.1 | 3.6% |
| APILAC | 8 803 | -37.7% | 29.3% | -11.7 | 7 255 985 | -17.9% | 72.6% | -5.6 | -13.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 2 364 373 | -16.1% | 9.8% | 0.1 | 2 591 517 993 | 13.3% | 13.2% | 1.7 | -17.1% |
| KAPSIKAM | 787 534 | -12.3% | 2.4% | 0 | 584 984 805 | 26.9% | 3.8% | 0.6 | -10.7% |
| VIPROSAL | 574 222 | -29.6% | 1.7% | -0.5 | 396 986 738 | 15.6% | 2.4% | 0.2 | -10.8% |
| SULFARGIN | 76 525 | -39.8% | 0.4% | -0.3 | 68 556 382 | -8.8% | 0.8% | -0.2 | 5.1% |
| APILAC | 53 388 | -24.2% | 30.0% | -8.2 | 40 169 843 | -1.2% | 71.8% | -3.2 | -3.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 43 901 | 7.2% | 13.4% | 0.3 | 54 314 860 | 6.9% | 19.4% | 0.4 | 5.0% |
| KAPSIKAM | 14 782 | 1.5% | 2.4% | 0 | 12 676 954 | 1.2% | 4.0% | -0.1 | 3.1% |
| VIPROSAL | 9 733 | 0.5% | 1.5% | 0 | 7 780 932 | 0.1% | 2.4% | -0.1 | 2.8% |
| SULFARGIN | 1 339 | 4.9% | 0.3% | 0 | 1 317 506 | 3.7% | 0.7% | 0 | 2.8% |
| APILAC | 1 178 | 12.2% | 30.7% | 3.1 | 918 112 | 6.0% | 72.6% | 1.8 | 0.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 138 051 | -17.8% | 13.1% | -0.4 | 170 678 454 | -18.1% | 18.9% | -1 | -13.8% |
| KAPSIKAM | 48 993 | -24.2% | 2.4% | -0.1 | 42 055 863 | -21.9% | 4.1% | -0.1 | -19.5% |
| VIPROSAL | 32 805 | -19.4% | 1.5% | 0 | 26 209 500 | -17.4% | 2.4% | 0 | -19.2% |
| SULFARGIN | 4 794 | -24.0% | 0.4% | 0 | 4 722 281 | -20.6% | 0.8% | -0.1 | -17.4% |
| APILAC | 3 409 | -15.1% | 28.1% | -2.1 | 2 857 943 | -13.7% | 71.6% | -1.9 | -8.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs